The Boston Bruins, an NHL team established in 1924, boasts a century-long legacy as one of the original six teams. This storied franchise has a rich history.
For 75 of the organization's first 100 years, the Bruins' iconic spoked-B logo has adorned their uniforms, making it their longest-standing brand identifier.
Initially introduced in 1948 to mark the team's 25th anniversary, the design has remained a constant presence for the Boston Bruins despite various style changes over the years. The B has retained its essence.
However, in the 2023-24 season, the modern Spoked-B will temporarily step aside to make way for a reimagined logo that symbolizes the past and future, commemorating the club's 100th year. The Centennial crest incorporates vintage spokes reminiscent of the 1950s, along with the current varsity 'B' that has graced the team's jerseys since 2007.
