The Boston Bruins Introduce A New Logo

For 75 of the organization's first 100 years, the Bruins' iconic spoked-B logo has adorned their uniforms, making it their longest-standing brand identifier.

Initially introduced in 1948 to mark the team's 25th anniversary, the design has remained a constant presence for the Boston Bruins despite various style changes over the years. The B has retained its essence.

However, in the 2023-24 season, the modern Spoked-B will temporarily step aside to make way for a reimagined logo that symbolizes the past and future, commemorating the club's 100th year. The Centennial crest incorporates vintage spokes reminiscent of the 1950s, along with the current varsity 'B' that has graced the team's jerseys since 2007.

These new anniversary crests complement the team's previously introduced Centennial logo, which will serve as the primary symbol of the commemorative celebration.