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Unveiling the Fascinating Origins of TD Garden's Name


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Austin Sabourin
June 12, 2023  (10:46 PM)
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TD Garden, the renowned abode of the Boston Bruins, boasts a captivating history marked by an array of name changes. Since its inauguration in 1995, the arena has undergone an astonishing 33 name alterations in its 27-year existence. From The Shawmut Center to TD Garden, the venue has witnessed a multitude of transformations.

The naming saga commenced with The Shawmut Center, deriving its name from the bank that secured the naming rights. However, even before its completion, Shawmut Bank merged with Fleet Bank, necessitating a name change prior to the inaugural game. The arena adopted the name Fleet Bank after FleetBoston Financial absorbed Fleet Bank.
In 2005, Bank of America's acquisition of FleetBoston Financial ushered in another transition. TD Banknorth secured the naming rights, giving birth to the moniker TD Garden. Yet, before settling on TD Garden, the arena embarked on a unique phase known as "YourGarden." Through eBay auctions, individuals had the opportunity to purchase naming rights for a day, with the proceeds benefitting charity.
Amidst this period, names like the KurtCenter and Nocturnal Nannies Arena were proposed, but one name stood out. A Yankees fan hailing from New York City won the rights for March 1st and playfully suggested the "Derek Jeter Center" as a friendly jab at his Red Sox-supporting roommate. However, the name was considered inappropriate and subsequently rejected.
Ultimately, the naming rights were obtained by Jerry Rappaport, who paid homage to the Red Sox's 86-year "Curse of the Bambino" by christening the arena "New Boston Garden, Home of The Jimmy Fund Champions." The funds generated from the naming rights were donated to The Jimmy Fund.
TD Garden's illustrious history and ever-evolving nameplates enhance its allure and legacy, endowing fans with unforgettable experiences and a profound connection to the city's sports heritage.
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Unveiling the Fascinating Origins of TD Garden's Name

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