Connor Bedard humiliates Gary Bettman and the NHL after signing huge brand deal
Photo credit: Bruins Latest
Gary Bettman is really not pleased with Connor Bedard as the Chicago Blackhawks star just became the nest official athlete for Gatorade.
This is not a good look for Bettman or the NHL as it contradicts the current brand relationship the league has with the sports drink company, BODYARMOR.
Connor Bedard is the newest Gatorade athlete for Gatorade Canada
(🎥@GatoradeCanada) #Blackhawks
(🎥@GatoradeCanada) #Blackhawks
Having one of your biggest stars in the NHL partner with a rival
Fans can expect to see Bedard only drinking from a Gatorade bottle in his hand, which is not what Bettman or the league wants. He will also be in Gatorade's marketing campaigns, increasing his visibility and marketability.
The main hit is to Bettmans pockets as it really doesn't affect anyone else.
Breaking news:
BODYARMOR becomes the NHL's official partner drink in a new multi-year deal
This is a HUGE!
Very bullish for Coca-Cola, which owns BODYARMOR! 🥳
$KO
BODYARMOR becomes the NHL's official partner drink in a new multi-year deal
This is a HUGE!
Very bullish for Coca-Cola, which owns BODYARMOR! 🥳
$KO
Source: Puck Reporter
Gary Bettman not pleased after Connor Bedard signs new sponsorship contract
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