Boston Bruins Unveil New Center Ice Logo

Published September 6, 2023 at 1:01 PM
BY AUSTIN SABOURIN
The Boston Bruins have revealed their Centennial logo for the upcoming 2023-24 season, making the announcement in June 2023. This special anniversary crest, a collaborative effort between Adidas and the National Hockey League, will adorn the team's uniforms and grace the ice.

In a departure from the familiar contemporary Spoked-B, the 2023-24 season will feature a reinvented logo that bridges the past and present, paying homage to the club's 100-year history. While the iconic B will still take its place at center ice and as the jersey's crest, it will sport a fresh look.


As a part of this centennial celebration, the Bruins are expected to introduce new uniforms alongside the retro logo and a 100-year patch. While the exact design of these uniforms remains under wraps, fans can anticipate an update to the traditional modern Bruins' attire.


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Boston Bruins Unveil New Center Ice Logo

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